In modern days, digital media is flooded with content. The average consumer is exhausted with promotional content and tries to skip ads whenever possible. In such a situation, memes provide a breath of fresh air and efficiently engage consumers. These days, many brands are exploring meme generator tools to come up with fun content for their viewers. This article is a detailed guide for marketers and will walk you through the process of meme marketing.
Advantages of Choosing Memes
It is no secret that the popularity of memes is increasing across multiple industries. Let us have a look at the four reasons that have supported the rapid growth of meme marketing.
Memes are Inexpensive to Create.
Unlike other forms of digital content, you do not need photos or videos of yourself to create memes. It is industry-accepted to refurbish popular memes by adding a caption or witty quote.
Even if you do create original content, you do not need HD images. That way, there is no need for you to procure expensive cameras and other equipment. Since memes allow brands to experiment with low-resolution, DIY content, there is a minimal financial investment involved.
Memes induce humor and leave a lot untold. An ideal situation is when the audience comprehends the meaning of the meme and enjoys it. When the audience joins in the joke, it creates a sense of community among your followers.
Memes Incite Shares
Memes are humorous content, and people are likely to enjoy them. When a person enjoys digital content and has a good laugh, they feel tempted to spread the positivity. That is why memes are some of the most-shared social media content. Also, when an individual shares your brand meme with their peers, it expresses their allegiance to your brand. People will be more receptive to a friend’s advocacy rather than a brand talking of itself.
Memes Give a Human Face to Your Brand
Typically, memes are related to current affairs events and have a cultural or contemporary appeal.
When you create a meme that has an authentic feel, it creates a common touchstone. People start seeing your brand as something real, modern, and human. This cements your brand popularity and improves your reach among the audience.
Creating Memes
It is a fact that creating meme content is simpler than other marketing initiatives. With video editing tools such as InVideo, you can make a pick from the available meme templates and add suitable captions. Such tools allow you to alter the background colors and experiment with font styles and colors to express your creativity.
Tips to Consider While Creating Memes
While it may seem that creating memes is a sure-shot path to marketing success, you need to realize that an ill-planned meme can backfire. Here are some tips that will allow you to chalk out your meme marketing strategies.
Study Your Memes Before Posting
Before you post a meme, we recommend that you indulge in research and find the origin of the meme. That way, you will get the meme context and save your brand the embarrassment of posting offensive content. Since memes involve political and social commentary, you need to be especially careful about catering to the emotions and sentiments of your target audience.
Match the Meme to Your Brand Voice
In recent years, memes have become mainstream, and brands across sectors are looking for ways to leverage their marketing potential. Since memes use social commentary, nostalgia, and satire, you need to tread very carefully. Any negligence on your part can cause a rude or offensive remark by your brand that will conflict with your brand values.
While memes are a powerful tool to cater to younger demographics, you need to understand that the fundamental structure of memes is different from that of generic ads. It is acceptable to expect conversions from your memes, but you cannot make it look obvious. The addition of action items such as buy, follow, or subscribe to your memes will take away the fun element of your meme.
The right approach to meme-making is when you focus on creating a meme that is so hilarious that viewers are tempted into sharing it. Incorporating your brand logo or colors in such memes will foster recognisability, and people will relate the meme to your brand whenever they see it.
Plan Your Meme Strategy
While memes give a significant boost to a brand’s digital marketing initiatives, you need to realize that focussing only on memes is not a good idea. It might lead your viewers into taking you less seriously. An ideal situation is when you plan your meme content to supplement other forms of digital marketing initiatives.
Try to come up with a posting schedule where you diversify your content while posting it. That way, your viewers will not get bored of your content, and they will keep coming back to you for more.
Do Not Shy Away from Investing in Original Meme Content
While repurposing an existing meme may seem like the easier way out, it is worth the effort to invest in creating original memes. If you are used to creating other forms of digital content, then you may have funny clips that you accidentally shot. Look up ways in which you can repurpose such clips into memes.
Looping videos, GIFs, and weird expressions of pets and toddlers are all fodders for meme content. If you are a brand selling physical products, you can consider filming images when the products are displayed at odd places. Such original memes will foster recognizability and give your followers something to look forward to while visiting your brand page.
When you are not confident of your meme marketing ideas, you can consider experimenting with different types of memes such as photo memes, GIFs, videos, screenshot memes, etc. That way, you can identify the type of content that works the best and stick to it for your future campaigns. Moreover, people tend to associate rounded corners, emojis, and embedded texts with memes.
If you can incorporate these visuals in the meme that you create, people will immediately relate your content to memes. Captions and texts form an integral part of the hilarious appeal of memes. While creating original meme content, try to restrict yourself to Helvetica Neue, Comic Sans, Arial, or Montserrat.
The journey of meme-making is filled with fun and folly, and you will have a great time creating memes. With the tips discussed above, you are now equipped with the technicalities of meme-making. Right now, all that you have to do is unleash your creativity and tickle the funny bones of your audience.
